you may hear, the Google AdSense program is not for everyone. There are some
types of web sites that do poorly no matter how hard the owners try, and
there are others that should be doing well but the webmaster simply isn’t
putting in the effort to make things happen.
Here are some tips to make AdSense work better for you. If you do them all
and you’re still not having any luck, then you just might be running one of
those sites that don’t make money.
1. Determine if your visitors are “in the mood”
mentioned at the top of this article, some web sites just don’t work with
The best performing sites fall into one of these categories:
• Sites where users go and expect to buy something while they are there.
E-commerce sites fit the bill here..
• Sites where users go to find specific information on something that they
want to buy now. Music and video review sites, vacation information sites,
resume building sites, etc. You don’t have to actually be selling these
types of things; your site can just be a mecca for information pertaining to
these things. Then, when the visitor comes to read your content, they are
more likely to click on your ads.
• Sites where people who have disposable income and a credit card like to
visit. This includes sites with money management, investing and lifestyle
• Sites that draw a large amount of new users every day. Free coupon sites
and “How to” sites are good examples.
• Sites where people go who expect to read ads. Classified ads and shopping
comparison sites fit into this category.
2. Make sure that your visitors don’t feel that you just want to grab
Give them plenty of relevant and well-written content. If writing isn’t your
best skill then hire someone to do it for you. Good content brings steady
traffic and steady traffic pays the bills.
3. Play by the rules
Google has some very specific Terms of Service
https://www.google.com/adsense/policies for participating in their
AdSense program. Learn those rules and follow them so you don’t lose all of
your investment by getting shut out.
4. Use the tools that Google gives you
Google gives you tools for determining the best keywords for your site,
measuring ad performance, and setting up different ad “channels” for
fine-tuning ad results. These guys and girls are the 800 lb. Gorillas in the
Pay-Per-Click market. They didn’t build these tools just to keep their
programmers busy. Take advantage of their knowledge for they are very big
and you are not!
5. Tweak, fine-tune and then tweak again
You should never be happy with your AdSense performance. If it’s good, then
you need to make it great. If it’s great then you need to make it amazing.
If it’s amazing then you need to take it to the UPS club. The UPS club?
Google sends all checks over $10,000 per month to the webmaster via UPS
overnight delivery. Now there’s a club that I wouldn’t mind belonging to.
6. Get more traffic
No matter how much traffic you have, you need more. More eyeballs translate
to more clicks. Even if you’re only pulling a 2% click-through. That’s a lot
of clicks when you have thousands of visitors each day.
7. Experiment with new keywords
New keywords can bring new ads and new eyeballs along with it. Set up some
new pages on your site and experiment with different content. Once you get
something that’s working then refer back to Tip # 5.
You can see results in near real time when you use Google’s AdWords. Don’t
be afraid to be different. If something that everyone else is doing doesn’t
work for you, then invent something that does work and get it on your site.
the Author: Diane
provides marketing and internet profit tips.
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