Look at the description of
services on any of the web
hosting providers and you will notice that they all look alike except
for the fee. But, one of the things that is not clear from the
hosting advertisements is the speed that your
site will be dished out at.
True this is not entirely in the hands of the hosting
provider as they do not know what kind of scripts you will execute.
They also cannot anticipate any spurts in
traffic that will arise from the
websites of some users. As a result
providers are often not to blame for occasional lower
But this does not give the hosting provider a license to deliver poor
speeds consistently. Look at the description of the
servers and they will sound
scarily powerful. But does the
host tell you about the number of other users on the same server.
Quite likely not. Does the host tell you that there are a gazillion other
accounts running on that server? Once again, quite
These and other such factors can substantially diminish the speed of your
site. And along with that, you diminish the experience of your user. This
leads to lowered reader loyalty, resulting in lowered traffic.
As you can see that is a spiraling effect straight to
What is the solution? Well there are several: For one you could go with
the thousand year old, time tested method of asking around. If people you
trust recommend a certain hosting provider then that could be the one you
choose too. Alternatively, you can go with the method of
investigation. What you can do is to 'ping' the
server and find out how much time it takes for the
server to respond.
So, have I made my case for
hosting? If not, here is something I want you to
visualize: You spend all those hours of hard work developing that great
content and visually exciting site. Maybe you write a
blog where you pour your emotion out. At the end of all
that hard work, what do you expect? The two most likely answers are
readership and income. Regardless of which one you choose, it should be
obvious that traffic is what you are looking for. Quality traffic, repeat
visitors, and loyal audience - these are the dream goals of any
Having a slow loading site is not going to allow you to achieve that dream